A strong guest database consisting of your loyal guests is a sustainable financial source for your property. If you think that your guest database is not big enough, it’s now time to take action!View Post
Where do you think most people start planning their travel? Booking.com, Expedia or TripAdvisor? Probably none of them.
When we’re going to do research on any subject, almost everyone’s starting point is Google. When it comes to search traffic, Google is a leader with 4.5 billion searches per day. This is 77% of all searches made on the Internet. Travel and accommodation-related searches are, actually, a small part of this percentage. However, 65% of hotel bookings made through metasearch platforms are made via Google Hotel Ads. Thus, Google Hotel Ads is proven to be the most profitable meta-search platform and a sales channel that shouldn’t be ignored.View Post
Creating a loyal guest base is vital for your property to have a sustainable financial structure. According to a research published by the Harvard Business Review, acquiring a new guest is 5 to 25 times more expensive than retaining your existing ones. Therefore, it should be your primary goal to ensure your guests who have previously stayed in your property to choose you again. So, what are the obstacles to creating this loyalty?View Post
Customer expectations are constantly changing, such that Google Travel calls today’s modern age as “the age of support”. This term refers to a multi-layered communication approach which is expected from almost every brand involving the ‘customer’ concept, rather than a traditional customer relations approach.View Post