For the past couple of months, we have been very busy as always. We have gathered the latest announcements from HotelRunner in our newsletter so that you don’t miss anything.View Post
- HotelRunner’s hotel partners gain access to Hotelbeds’ +60,000 B2B travel buyers, including retail travel agents, airlines, points redemption schemes and tour operators.
- B2B travel buyers typically offer non-domestic and high-value guests that book further in advance, cancel less, stay for longer and spend more in the hotel.
- The 35,000 hotels, hostels and vacation rentals in HotelRunner’s inventory further boost Hotelbeds’ portfolio for the benefit of its B2B clients.
Where do you think most people start planning their travel? Booking.com, Expedia or TripAdvisor? Probably none of them.
When we’re going to do research on any subject, almost everyone’s starting point is Google. When it comes to search traffic, Google is a leader with 4.5 billion searches per day. This is 77% of all searches made on the Internet. Travel and accommodation-related searches are, actually, a small part of this percentage. However, 65% of hotel bookings made through metasearch platforms are made via Google Hotel Ads. Thus, Google Hotel Ads is proven to be the most profitable meta-search platform and a sales channel that shouldn’t be ignored.View Post
Creating a loyal guest base is vital for your property to have a sustainable financial structure. According to a research published by the Harvard Business Review, acquiring a new guest is 5 to 25 times more expensive than retaining your existing ones. Therefore, it should be your primary goal to ensure your guests who have previously stayed in your property to choose you again. So, what are the obstacles to creating this loyalty?View Post
Customer expectations are constantly changing, such that Google Travel calls today’s modern age as “the age of support”. This term refers to a multi-layered communication approach which is expected from almost every brand involving the ‘customer’ concept, rather than a traditional customer relations approach.View Post