Established in 2015 in Istanbul, Barbera Hotel is the first property of Barbera Group Hotels. Named after Barbera Wine indigenous to Italy, this boutique hotel identifies itself with the unique quality of wine in the way it brings people together all around the world and helps them enjoy life.View Post
HotelRunner connects with Airbnb to support thousands of accommodations with the latest technology including boutique hotels and bed & breakfasts.
HotelRunner, the leading sales channel management platform and B2B network for hotels and OTAs, launches the integration of its technology today with Airbnb, the world’s largest community-based travel platform. The 2-way API connectivity will allow properties to list their rooms on Airbnb directly, enabling them to reach the Airbnb community and connect to millions of guests.View Post
Nowadays, online booking is becoming more and more the leading concept that all the properties are investing in to reach more guests and expand their sales volumes.
No doubt that the most effective way of receiving bookings for a property is to get them through their own websites. However, the bookings received from OTAs occupy an important place in the total booking volume.View Post
Thanks to the brand-new feature of HotelRunner, Multi-Currency Converter, you can now define different currencies for each of your channels.
All you need to do is to set a base currency for your room price and activate the Multi-Currency Converter on your HotelRunner account to convert the currency for a specific channel.View Post
As we are approaching the busiest season full of guests, properties are pacing preparations up for the new season. While potential guests are building holiday plans thoroughly at this time, you need to stand out and draw their attention to your property. It may prove well effective to stand steps ahead of your rivals if you offer amenities for guests leaning towards spending their time in your property.
In the second part of our series on useful suggestions to take into account when preparing for the next season, you can also find out other tips to lead guests to preferring you. Here are several tips to boost your sales rates before embarking on a busy time.View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends
The busiest times for tourism entail the highest potential for sales as well, which means such times are critical for businesses. Therefore, tourism establishments particularly need to focus on preparations before entering a busy season. In order to achieve the kind of capacity to accommodate their guests, it is a good idea for hotels and other tourism properties to assess their situation before embarking on the new season, while performing necessary improvements found as part of such an assessment.
Considering that the busiest season for tourism in Turkey is summer, they should get started with preparations at the end of the previous season, which in this case is around September. However, summer may necessarily not be the busiest season for every property. For instance, businesses that serve as tourism destinations in winter should take that into account and shape their efforts for new season accordingly.View Post hotel marketing, hotel online marketing, repare your property for new season, travel trends
“Sports tourism”, which is roughly defined as a type of travel to attend sports organizations, continues to improve through new and wide-ranging events and organizations. Accounting for a considerable share in the global tourism industry on economic terms, sports tourism has recently been followed especially by developed and developing countries.
Hosting a major sports events not only contribute to a country’s economy, but it also brings a good number of advantages for businesses including hotels and travel agencies. Therefore, in tourism industry, where competition is fierce, properties need to pay particular attention to cities hosting large-scale sports events such as Olympics, the World Cup and tournaments.
Here are the cities with active sports tourism in the upcoming 5 years…View Post effective hotel management, hotel marketing, sports tourism, upcoming tourism events
The recent advent of technology has played a major role in paving the way for new marketing methods and major developments in tourism, just like in any other industry. Tourism businesses can now access reliable information about holiday and travel preferences of potential guests a lot more fast and easily.
If you know the travel and holiday preferences of potential customers, you can keep grasp of periodic trends in tourism, while taking the most accurate decisions for seasons. We reviewed travel trends of 2017 based on data from the previous period.View Post hotel management, hotel marketing, marketing, tourism, travel trends
Hotels use a large array of strategies to develop digital branding and bolster brand recognition. Social media platforms, travel blogs and other similar alternatives are critical for enhancing the number of online prospects and achieve a continuous growth in your customer portfolio. It is not only the property itself, however, that has a role in the preferences of a customer. Destination also has a share in there. Giving a focus on that, HotelRunner supports hotel websites in their pursuit of destination branding activities on digital marketing systems.
Destination branding activities are tailored for each property thanks to the profitability- and prospect-enhancing built-in systems powered by HotelRunner’s expert team. What do you know about destination branding? HotelRunner had a look into brand destination and reviewed how important it is.View Post boosting brand recognition, brand planning, brand recognition, branding, destination branding, hotel management, hotel website, hotel websites, hotelrunner
Planning is a critical process and a determining factor for many issues in hotels, just like in all other businesses. It is critical to select the right employees, especially for the labor-intensive hotel management sector, to achieve a permanent service policy with clear standards set.
At this point, the HR department of a hotel has a lot to do. When dealing with plans, the HR department should think ahead and take due diligence in handling the work to build a structure boasting experienced and well-educated employees. As HotelRunner, we have discussed some points to consider in this.View Post corporate culture, employee satisfaction, human resources, internal training, motivation, promotion system