As the most anticipated summer season of all time approaches, every new development, every new regulation, and every strategy gain importance. In our monthly digest, we have gathered the highlights of the past month on travel technologies in under a 5-minute read for you!
We wish you good reading!
Spend more, stay longer: The consumer trends driving travel in 2021
American Express Travel surveyed 2,000 consumers in the United States and 1,000 travelers in Australia, Canada, Indian, Japan, Mexico, and the United Kingdom, and released the “Global Travel Trends Report” for 2021. 54% of respondents find traveling and working more attractive than ever, 75% seek privacy and 61% are willing to spend more than they normally would.
UK travellers set their sights on July for Turkey, Italy, and Portugal
After the British prime minister’s detailed roadmap on pandemic regulations, Skyscanner published an analysis of customer behavior in the summer of 2021. According to the analysis, Spain and Greece are the top spots in August, while trips to Turkey, Italy, and Portugal will be more likely in July. Also, 66% of trips in July are expected to be longer than a week.
European regulators propose digital green light for travel
The European Commission has proposed “The Digital Green Certificate” to enable free and safe movement within the EU. The certificate will display if a traveler is vaccinated, has a negative test result or has recovered from the virus and each member state will decide which restrictions to lift and apply. The commission expects the proposal to be ready for the summer.
598 hoteliers share their best tips for boosting revenues in times of crisis
Hotel Experience conducted a survey among 170,000 hoteliers and analyzed and classified a total of 5,863 responses. The survey highlights several trends, and the key takeaways are to use social media to showcase your property, carry out email campaigns, invest in marketing, and offer attractive deals.
How pandemic-led consumer behaviors might play out in travel
According to the report “Top 10 Global Consumer Trends 2021” published by Euromonitor, a market research company, some consumer behaviors caused by the pandemic are here to stay. 66% are making decisions based on a brand’s stand on social issues. The mental health and well-being of consumers are at the forefront and buy-now-pay-later services are gaining ground.