A strong guest database consisting of your loyal guests is a sustainable financial source for your property. If you think that your guest database is not big enough, it’s now time to take action!View Post
Where do you think most people start planning their travel? Booking.com, Expedia or TripAdvisor? Probably none of them.
When we’re going to do research on any subject, almost everyone’s starting point is Google. When it comes to search traffic, Google is a leader with 4.5 billion searches per day. This is 77% of all searches made on the Internet. Travel and accommodation-related searches are, actually, a small part of this percentage. However, 65% of hotel bookings made through metasearch platforms are made via Google Hotel Ads. Thus, Google Hotel Ads is proven to be the most profitable meta-search platform and a sales channel that shouldn’t be ignored.View Post
Creating a loyal guest base is vital for your property to have a sustainable financial structure. According to a research published by the Harvard Business Review, acquiring a new guest is 5 to 25 times more expensive than retaining your existing ones. Therefore, it should be your primary goal to ensure your guests who have previously stayed in your property to choose you again. So, what are the obstacles to creating this loyalty?View Post
Customer expectations are constantly changing, such that Google Travel calls today’s modern age as “the age of support”. This term refers to a multi-layered communication approach which is expected from almost every brand involving the ‘customer’ concept, rather than a traditional customer relations approach.View Post
Today, user experience stands out as the most important criteria for those who plan their trip on the web. The comments on your property received through the web, are directly influencing your potential guests’ decision process. Therefore, online reputation management is at the center of your marketing strategy.View Post
The rate price/parity issue in your online sales channels is one of the factors that affect your online booking volume negatively. Most of the time, your rooms in are offered for booking by travel agents or third-party sales channels at a lower cost. In this case, the online channels you are working with to increase your profit margins become a disadvantage for your property due to the parity differences.View Post
Nowadays, online booking is becoming more and more the leading concept that all the properties are investing in to reach more guests and expand their sales volumes.
No doubt that the most effective way of receiving bookings for a property is to get them through their own websites. However, the bookings received from OTAs occupy an important place in the total booking volume.View Post
The most ideal method to make a customer staying in your property prefers you for a second time is to ensure that this customer spends its vacation in the most satisfied way. To this end, you will render the best service to all guests in your property, so that they will enjoy an unforgettable experience. The first and foremost requirement for this is to get to know your customers closely.
To better understand your customers, you may ask them questions and want them to fill in questionnaires. With the information you obtained, you may invest efforts to further improve their satisfaction level and secure another visit from the same customer in their next vacation.
What about your potential customers you have yet to meet? It is possible to get to know them closely as well before they even set foot on your property. What is more, you can achieve this through the free Google Analytics tool, which many hotel runners are utilizing already.View Post google analytics, online marketing
Today social media has been one of the most practical methods used not only by corporations but also by individuals to express themselves and communicate with others. Therefore, you need to digest the fact that your personnel, in particular the young ones, have an account on at least one of many social networks.
Not surprisingly, the line between professional and private communications on social media is getting more and more blurred. It is not a problem if the personnel use social networks. However, make sure they are aware of the fact that each of them represents your hotel and is a part of your corporate culture.
It falls to the hotel runners and managers to establish a social media policy for their hotel. Well, how to prepare a social media policy for a hotel? What should one take into account while preparing a social media policy?View Post Facebook, policy, social media, social media management