MobileOnline & Digital Marketing

3 key advantages that a mobile-compatible website brings to your agency

With the increasing popularity of mobile devices, the Internet usage has undergone radical changes. The change is so transformative that mobile devices have started to replace computers in terms of Internet usage rates. Accordingly, it has become indispensable for many tourism companies to revise their website, just like companies from many other industries.

As an online travel agency, it is critical for you to have a mobile-compatible website.  This is the key to responding to changing user expectations and emerging trends. Although there are still some users that find computers more reliable than mobile devices, they have begun to change their minds in recent years.

Let’s have a look at the benefits a mobile-compatible website can provide for you.

1-Invest in the future

The usage of mobile devices in online bookings has reached up to 10 percent, which means that mobile devices account for one of every 10 online bookings made on your website.  This rate may appear low at first glance; however, it is increasing year by year, a fact which should not be overlooked. Therefore, you better catch up with the changes immediately.

2- The first step to travel is taken with mobile devices

Although a large majority of users have yet to use mobile devices as their primary means of booking, they initiate their travel plans through mobile devices. In the meantime, they check out a wide range of websites on the Internet, including yours. If you do not have a mobile-compatible website, it means that you will miss this great potential.

3- The effect of mobile devices on search engine optimization

Google gives priority to mobile-compatible websites in search results.  This criterion is becoming increasingly more significant for search engine optimization (SEO).  If you would like to increase your chances of being featured in the top results, you should make you have a mobile-compatible website.

Consumer habits are changing rapidly.  What matters is to catch up with this change. If you do not want to miss this opportunity, you can create your account to learn more about HotelRunner and see what it can offer you.

Rıza Kaynak

Director of Demand

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