Online & Digital MarketingSocial Media

5 tips to promote your property with a blog

A blog can be much more effective than you can imagine when it comes to promoting your property. It allows you to introduce your brand to your potential guests and your colleagues in the industry and update industry-related knowledge while preparing the articles that you will post.

Your blog also helps you network with prominent people of the industry. Besides, building a high quality blog will increase your blog’s chances to be one of the industry’s leading brands.

How will you achieve all of these? Here are 5 tips that we think will really help you while creating a blog for your property.5 tips to promote your property with a blog

1-Your articles should be comprehensible

Long sentences and long paragraphs are difficult to read on the Internet. Try to keep your sentences and paragraphs as short as possible. In the meantime, eliminating unnecessary technical  terminology and expressions will also contribute to your efforts to create an enjoyable and readable blog.

2- Mention other people, too

Naturally, your blog content will contain articles primarily about your property and its whereabouts. Please note, however, that mentioning your guests, staff members, solution partners and even your rivals, in your posts will both enhance the content and improve your reputation.

3- Encourage your team members to be involved in your blog

The number of employees that can contribute to the content of your blog might be more than you assume. Although the duty of maintaining the blog may be assigned to a single person or to a specific department, including other interested staff members in content creation will provide the benefits of creating an enjoyable working opportunity for them and reducing the total blogging workload.

4- Do respond to the readers

Readers might have comments and questions about the issues covered in your blog. Responding to such questions and comments will boost your relations with your readers, each of whom is a potential guest or  business partner. By these means, you can also maximize the content quality of your blog.

5- Encourage readers to share your posts

Sharing your blog posts on social media, matters as much as creating a blog content does. Make sure to share related links of your posts on Facebook, Twitter and other social network sites. However, there is something even more promising: readers can also share your blog content. If you facilitate this process by offering the option to share with a single click, and encourage your readers to share, this will effectively help you expand your audience and attract more potential guests accordingly.

Creating a blog might seem to be a demanding process. After a while, however, you will notice that it actually is not that hard and you can even enjoy it. Besides, it is priceless to see the increase in the number of online bookings you receive as a result of the increase in the number of visitors to your website thanks to your blog.

If you would like to make your property online in the most practical and effective way, all you need is the HotelRunner infrastructure, which is specially designed for the accommodation industry. Create your account for free now and start to accept online bookings by welcoming your potential guests online within minutes.

Cihan Coşkuntuncel

Director of Sales and Business Development

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