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What does TripAdvisor’s new feature, TripAdvisor Connect, mean for your hotel?
One of the most popular travel pages on the Internet, TripAdvisor, has recently announced a new feature. TripAdvisor Connect aims to enhance the visibility and sales of small hotels, in…
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Social Media
What you need to know about hotel marketing via Google+
When it is about social networks, Twitter and Facebook might be the names that come to mind first but one social network should not be missed: Google+. Launched by Google…
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What you need to know about marketing hotels via e-mail
We have previously mentioned the importance of a holistic management of marketing activities for hotels planning to successfully increase direct sales while marketing online. Your website, social media management, online…
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General
How to increase over-the-phone sales for your hotel?
We live in a digital world. All the key processes of accommodation industry are performed online, including reservations. However, call center services, in other words over-the-phone sales, still play a…
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Online & Digital Marketing
What you can learn from next-generation guests of the world’s first Twitter-themed hotel
There are guests who would rather turn off their mobiles and computers, staying away from the digital world and enjoying serenity. However, such an idea of vacation is not at…
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General
Most common mistakes in hotel marketing
Mistakes may be made in any phase of hotel management. However, marketing mistakes would cost you a dear. Marketing mistakes lead to more and more vacant rooms, while meaning that…
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Advantages and risks of being a pet-friendly hotel
Throughout history pets have proved best friends of humans. Most people consider their pets to be members of their family. They never want to be away from their pets. Even…
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Online & Digital Marketing
What is Pinterest? How to use it for hotel marketing?
Social media is among the key marketing tools of our age. Internet’s shift towards a more social platform necessitated some industries, which have always desired to reach more potential customers,…
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What you need to know about Google Hotel Finder
The world’s most popular search engine, Google is actually more than a search engine. Google significantly serves accommodation industry as it offers numerous services that help businesses access their target…
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What do your guests expect from your hotel’s fitness center?
Accommodation today means much more than a good night’s sleep. Your guests enjoy an escape away from daily hustle and bustle of life, while not necessarily preferring to part ways…
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