Online & Digital Marketing

What you need to know about Google Hotel Finder

The world’s most popular search engine, Google is actually more than a search engine. Google significantly serves accommodation industry as it offers numerous services that help businesses access their target groups in the easiest way possible.


Google Hotel Finder, an experimental project Google launched in 2011, has already become an influential tool after considerable improvements. Google Hotel Finder was developed to facilitate the process of finding hotels and booking online. It today helps users with their accommodation needs, guides them through finding hotels based on their location and booking online for the hotel they decide on.

If you are running a hotel, Google Hotel Finder could act as a significant sales channel for you. Here is what you need to know about this beneficial service powered by Google…

How does it work?

It is quite easy to get started with the service accessible simply by visiting Once the form is displayed, users type in the destination they’d like to go and then check the dates of accommodation on the calendar. The hotels in the selected destination appear in a list when users click the search button.

Once a hotel is selected, hotel details, comments and booking options are listed. And online booking options are located on the bottom of the page. Booking process is then completed via the online travel agency chosen.

How does it collect data?

Google Hotel Finder uses various sources to collect details about the hotels listed. VFM Leonardo, OTAs and Google Directory are among Hotel Finder’s sources.

How do I edit info about my hotel?

Although Google collects information from various sources, its main source is Google Directory. Therefore, you need to sign into Google Directory with your Google Account in order to edit your hotel’s info displayed on Hotel Finder. On that page, you need to find and select the info you’d like to edit. Then you can edit the info displayed in fields that needs amendments.

How effective is Google Hotel Finder?

Having kicked off as an experimental project, Google has recently re-coined the service without the term “experimental” and thus started to offer it as an official service. However, Google has not worked towards widespread use of Hotel Finder. Therefore, you may not receive many reservations through Hotel Finder. One should, however, note that services of Google are integrated with each other. The presence of your hotel on Google Hotel Finder would provide you with numerous benefits that go beyond mere reservations. We, as Hotel Runner, recommend you to attain presence on Google Hotel Finder as soon as possible.

Online world offers various opportunities and options for accommodation industry. And HotelRunner is there to help you make the most of these opportunities and options. Why don’t you spend a few minutes to have a look at how HotelRunner can help you?

Rıza Kaynak

Director of Demand

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