Rıza Kaynak
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General
What to take into account when setting room rates?
Setting room rates for accommodation facilities used to be much easier in the past. One could just drop standard rates of peak seasons during off-peak times in order to keep…
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Facebook
Let your guests promote your hotel with social coupons
Marketing is a vital process for every hotel. More often than not, marketing activities are limited to the budget and labor you can allocate for marketing. If your marketing budget…
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Social Media
Hotels’ most common social media mistakes
Social media provides for the entire accommodation industry a more direct and sincere communication with the client, while offering a more efficient marketing opportunity. Facebook, with more than 1 billion…
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Mobile
Impact of smartphones on hotel reservations
On one hand, the number of digital marketing channels is increasing; and on the other, computer is no longer the only way for users to access the Internet. Smartphones, which…
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Social Media
How much does social media impact travel and accommodation decisions?
There are more than 2 billion active Internet users around the globe, indicating that one of three people are connected. On top of that, these users do not form a…
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General
Tips for last-minute reservation cancellations
One of the worst problems that may face any accommodation facility or hotel is last-minute cancellations. Since every facility aims for reaching the highest occupancy rate possible, unexpected cancellations of…
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2013 summer season tips for hotel managers
We are officially into the summer season now. Preparations, particularly for summer hotels, have been completed to a great extent, with everyone entering into a very demanding working schedule. Therefore,…
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Online & Digital Marketing
How to treat unhappy online customers?
One of the greatest advantages brought by the Internet is that anyone can easily share their opinions with the rest of the world. This applies to both businesses and consumers.…
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Online & Digital Marketing
Advantages to the accommodation industry offered by the Internet
Tourism & accomodation industry is one of the major industries in Turkey, growing in importance by each passing day. While annually-increasing number of tourists and occupancy rates make this industry…
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News
We open the online gateway to accommodation facilities…
As you know, HotelRunner is a practical application and platform whereby accommodation facilities use online tools to perform many transactions simultaneously and at low costs. From creating your website to integrating…
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