Online & Digital Marketing

How to determine your hotel’s 2015 budget

Following a successful summer season, properties are gradually building their marketing strategies and allocating their budgets for the upcoming year. During budget planning periods, a wide range of ideas are suggested each year when determining such a plan. Properties might have to include more expenses and add new items to their budget by evaluating industry and customer trends.

When determining budgets, ROI is considered. At this point, hotels should consider ROI acquired from digital marketing activities and plan accordingly.

As HotelRunner, we have prepared tips for you to consider when determining your property’s budget for 2015.

User-friendly website design

While engaging with digital marketing, you should have a user-friendly web design that is compatible with all kinds of devices. It is important for users to learn everything about your hotel from your website, navigate your website easily and book rooms in the fastest way. If your website lacks one of these, you may consider re-designing your website and revising your content and include these costs in your budget planning. As you know, HotelRunner supports you in this too and backs you with its professional support.

It might be also good to benefit from Internet advertising to promote your hotel to more people on digital channels. Banner ads, e-mail marketing or affiliate marketing can be useful for this purpose.

Online reputation management

If you want to find out what users think about your hotel and website on digital channels, it is time you invested in this. It is crucial for you to focus on online reputation management to make a progress regarding brand image and customer loyalty. Professional agencies or experts you will work with for online reputation management might help you increase your brand recognition, expand your target group and manage online customer relations as well. For online reputation management, you may begin with improving your property’s presence on the digital realm and focusing on customer feedbacks. You should definitely add related costs to your budget.

Social media management

Having a website is not enough to be successful in digital marketing. Being present on social media has become a requirement for the tourism industry. Your presence in these platforms might significantly contribute to building a highly effective digital marketing strategy. If you don’t have enough time to engage with social media, you may hire professional teams to do that for you. Also, you may stand out in these networks with social media ads, enhance your property’s recognition and deliver your campaigns to more people. You should include costs for professional support or social media ads in your budget allocation.

If you want to improve your brand awareness, and benefit from digital channels, you may want to consider our hints regarding 2015 budget planning. HotelRunner is always there for you to move your hotel to the Internet. Create your HotelRunner account for free now and start earning from online sales immediately.

Cihan Coşkuntuncel

Director of Sales and Business Development

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