Online & Digital MarketingSEO

Practical tips to increase your property’s blog traffic

Blogs are among the most significant content marketing tools, whose keywords are “communication”, “interaction” and “relations”. Enabling you to interact and connect with your property’s potential guests, your blog content can also be highly effective in directing traffic to your website.

On the other hand, you should consider many details regarding your blog and put a huge effort into it. To receive traffic, it is important to create and post up-to-date content that will be useful for your target audience on your blog. Basically, you should deliver original and inspirational content worth sharing which will be effective in increasing your traffic, thus your sales.

Here are some practical tips to increase your blog traffic that might work very well for you.

Create unique content

When your content is original and unique, it will help you stand out by making a distinction. Original content will enhance your reliability, while creating a feeling of trust between you and your target audience and increase your traffic. ‘Copied content’ taken from other sources will damage your blog’s quality perception and reliability, thus it will have a negative impact on your traffic.

Connect with your readers

First of all, let’s remind you that when readers comment on your blog content, it doesn’t mean that you have connected with them. You should respond to their questions and comments, build a relation based on ‘bilateral communication’, then make this relation a permanent one. This is because that is the only way to turn them into ‘loyal readers’ visiting your blog regularly and therefore increasing your traffic.

Deliver quality content

If you deliver valuable information in your content, it will position you as an expert in your field, while enabling your potential guests to consider your suggestions and prefer your property. Besides, it will motivate them to visit your blog frequently when your blog content is helpful to them. This way, you can gain a ‘loyal reader group’ and increase your traffic.

Keywords matter

Even if you think you have created unique and quality content, it will be become unlikely for Internet users to reach you if you exclude keywords. Therefore, you better focus on keywords in the content. It would also benefit your SEO efforts when the keyword is featured in your blog’s title.

Use original and quality images

Research shows that original and quality content are read and shared much more than the rest.  In addition when you share your blog content on social networks like Pinterest and Instagram, using quality images can increase your blog’s traffic.

Be up-to-date

You may follow the current developments by following social media, forums and similar blogs.

If you determine your blog topics according to the current developments you will see the impact on the increase of your blog traffic immediately.

Enable them to be shared on social media

One of the most effective ways to increase your blog’s traffic is to share your blog content in several social networks. However, don’t limit yourself to this. Enable your readers to share them easily on different social platforms.

A blog is not the best medium for achieving “direct” goals including making sales and conversion. But if your aim is to connect to potential customers, gain their appreciation and build a relationship based on trust, creating a blog is the best way to do this. HotelRunner not only enables you to carry out content marketing, but also enables you to use all digital marketing tools in the most effective way. Create your free account immediately to move your property to the Internet, promote it in the most effective way and make direct online sales with HotelRunner.

Cihan Coşkuntuncel

Director of Sales and Business Development

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