MobileOnline & Digital Marketing

The TripAdvisor-Bing collaboration works well for properties selling rooms online

A few months ago, two large companies with a combined userbase of millions decided to unite their strength. After making improvements in Bing with the Windows 8.1 update, Microsoft has surpassed its rivals thanks to this partnership. Microsoft’s search engine Bing and the leading online travel website TripAdvisor have introduced a hotel search application, which is compatible with Windows 8. Briefly, the hotel finder application powered by Bing and TripAdvisor stands out as a great initiative in online booking.

As HotelRunner, we previously mentioned in our articles how common the use of mobile devices has become. It has become almost mandatory to develop mobile-compatible websites and applications. In this respect, this application of TripAdvisor is actually a crucial step. As the interface of the application is entirely compatible with Windows 8, it works easily on all mobile devices using this operating system.

Let’s check the features of this application together.

Location and booking

One of the features of this application is that it offers a map feature and booking option together with the search results when a property is searched. This feature is quite practical especially for mobile devices.

Property features and reviews

Potential guests like to see the reviews on a hotel when they book online. According to research, users form their opinions based on these reviews. Thanks to this application, it is possible to see the number of stars given by other users as well as their comments on a property.

Price comparison

One of the features accelerating the decision-making process for potential guests is the price comparison feature. For instance, when you search “the hotels in Izmir”, you will see a list comparing the prices offered by the hotels in Izmir. Therefore, it is possible to see the locations of accommodation properties on the map together with their prices.

The collaboration between TripAdvisor and Bing can be considered as a step towards the future of online bookings. Microsoft seems to have secured its position in the online hospitality industry, where more people are searching and booking through mobile devices. Being a part of such initiative after creating a website for your property can help you in the long term.

If you are also eager to convert your property to online but not sure where to get started, HotelRunner is ready to help you. You can create your website quickly, manage and promote your property and achieve direct online sales thanks to the services we offer. Create your HotelRunner account now to see the difference yourself.

Cihan Coşkuntuncel

Director of Sales and Business Development

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