Online & Digital Marketing

Things you want to know about TripConnect, the game changer feature of TripAdvisor

TripAdvisor has recently rolled out the new TripConnect feature, the game changer that challenges traditions. Thanks to this feature, independent hotels and hostels will take part in price comparisons more easily.

Therefore, they will have access to the opportunities that used to be almost exclusive to large hotels, extending their reach to more than 200 million mobile leads. As you can remember, we had shared with you the general functions and advantages of TripConnect.

In this article, we will discuss the most interesting details about TripConnect.

How does TripConnect work?

Basically, it is a system that charges on a pay per click (PPC) basis just like Google AdWords. According to what is announced by TripAdvisor, the likelihood of receiving sales on TripAdvisor increases in proportion to what you pay. You can determine your TripConnect budget based on your resources in order to limit the amount you pay only for advertising and ranking.

How can I manage my budget on TripConnect?

To do this, you need to set a daily spending amount. TripAdvisor provides you an approximate estimation as to how many clicks you can receive according to your budget. If the click rate here is suitable for your budget, you can proceed. Then your property will be displayed until your daily budget expires. After it runs out, your property will not be shown on TripConnect lists.

How can I take part in TripConnect?

As we mentioned before, you first need to subscribe to Business Listings. However, there is more you need to do. The current Internet Booking Engine of your website should be integrated with TripAdvisor. You can see a list of Internet Booking Engines approved by TripAdvisor on this address.

What is an Internet Booking Engine?

The most common mistake with this issue is to confuse Internet Booking Engines with online travel agencies (OTA) that have an online booking system. The thing is, however, Internet Booking Engines have nothing to do with OTAs. Basically, this is a term used for systems that enable booking operations on your website.

If you have more than one property or would like to introduce your independent hotel chains to your potential guests through TripConnect, please note that you have to create individual accounts for each of them.

TripAdvisor might prove to be quite an effective channel for your property. But bear in mind that the ability to receive bookings directly on your website is also critical to increase profitability. HotelRunner is exactly what you are looking for if you need an infrastructure that will allow you to achieve sales by receiving direct online bookings in the fastest and most practical way. Create your HotelRunner account now and see the difference yourself…

Cihan Coşkuntuncel

Director of Sales and Business Development

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