MobileOnline & Digital Marketing

What is a QR code? How to use it for hotel marketing?

QR code (square code) was first used in Japan, and later spread across Europe and Americas. Currently, it is used by many companies across different fields. QR code is a type of barcode system that contains a wide range of information about the product it is associated with. When compared to the traditional barcode, it has a larger capacity to store information and can be read through smart mobile devices. When QR is read by a mobile device, the information in it is converted into ‘URL’ links, which provides all information about the product for the user.

QR code is now frequently used in the advertising and the marketing industry as well. Utilizing the QR code, users are able to directly access information about products or brands they encounter in different channels without bothering to type the entire Internet address. A QR code can be used in all kinds of objects including magazines, bus stops and business cards, it is also available for using in marketing as well.

How can QR code applications be used for your hotel as a tool to build a marketing strategy and enhance customer satisfaction?

Advertising through QR code

QR code is compatible with any surface, which facilitates promoting your hotel. With a QR code which you insert on a billboard or in a magazine, you can lead your customers directly to your hotel’s Internet page or to a special promotion in your hotel. Users using a mobile device to read a QR code will directly access your website and campaigns.

It brings economic advantages

With a QR code that you use in a newspaper, billboards or bus stops to promote your hotel, you will communicate a great deal of information to customers. QR code is not only suitable for a small page on a magazine, but it can also be used on an ad that covers the whole page. This way, you will save a lot of money since you don’t have to place multiple ads.

It can be used to enhance customer satisfaction

In addition to attracting customers, a QR code may help you enhance the satisfaction of your customers whom you host in your hotel. For instance, you may inform your customers about promotions or special events via QR codes you will place on different spots of your hotel. Using  a QR code, you may also direct them to your blog that contains information about things to do and entertaining activities in the city. Therefore, you will maintain your connection with customers who will stay in your hotel.

It boosts your social media visibility

Utilizing QR codes, you can direct users to your mobile application. Users sharing content in your mobile application on social media accounts on Facebook, Twitter and Instagram will thus help your hotel be recognized by increasing your visibility on social networks.

You can also benefit from the tips regarding QR code for your hotel marketing activities. You can promote your hotel, strengthen your brand image and increase your sales by following the technological developments, trends on the Internet and social networks. HotelRunner keeps serving the accommodation industry by growing steadily according to the needs of customers. If you want to access your customers through digital marketing channels, you can create your free HotelRunner account and start using the features offered by HotelRunner immediately.

Cihan Coşkuntuncel

Director of Sales and Business Development

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