Online & Digital MarketingSocial Media

Which social media channel should you use to promote your property, and how?

Deciding on which social media channel to use and how to use it is among the biggest issues encountered when making use of social media for property promotion. Using all these platforms with different designs, concepts and target audiences in the same way might not be sufficient to create the desired effect. Therefore, you need to decide on which social media channel and how to use it when it comes to promoting your property at the very beginning.

This way, you can use precious sources you allocate for marketing in the most efficient way. It is not easy to be active on all channels simultaneously; however, you should allocate some time and a source at least for one or two of them.

Which are the most significant social networks for the accommodation industry and how can you maximize the benefits you will obtain by using them?


A key platform among among social networks, Facebook keeps increasing its popularity. It addresses a fairly large group of audience and a large majority of its users connect via mobile devices, which is an important detail. If you want your promotion on Facebook to be liked and shared more, you should pay attention to using visual elements like photos and videos. Research shows that visual elements are more efficient  than posting texts in marketing.


Twitter is among the first websites that comes to our minds when the case is social media. Since it was founded in 2006, it has reached millions of users and it is pretty easy to use. You can use Twitter to communicate up-to-date news stories about your property. On Twitter, you can easily share lots of information about anything from various events and activities you organize to promotional campaigns. Also, Twitter now allows sharing visuals. This way, you can bolster your posts with interesting images.


Since it was acquired by Facebook in April 2012, Instagram has become even more popular. It is obvious that it will become pretty effective in the accommodation industry where visuality is a primary tool although it is a new member of the social media realm. Considering the increasing popularity of mobile devices, it can be argued that Instagram will bring you a great advantage as an application designed for these devices. Its Facebook integration capability is also another significant advantage that it boasts.


Pinterest, a platform where users share images from themes they find interesting, has some similarities with Instagram. However, there is a difference between the two. According to research, a large majority of Pinterest users are female. If your property offers facilities and activities interesting for female users, you can share this through Pinterest, which can contribute a lot to you.

Social media can be a pretty effective channel for promoting your property. Of course you should always focus on your website, the operational base of your digital marketing activities, no matter which social network you use. Helping you build your website where you accept online bookings easily and manage your all your digital marketing activities and inventory through a single platform, HotelRunner can be your biggest supporter in this. Create your free-of-charge HotelRunner account now and see how you can benefit from the award-winning HotelRunner platform.

Rıza Kaynak

Director of Demand

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