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Why do you have to use social media for your online agency?

It is a practical method for travelers to reach the information they need through the Internet. Most of the time, they look at and consider user comments on different websites before making a final decision for their plans. Of course the impact becomes stronger if the recommendations are made by their acquaintances.

Also, they share their own traveling experiences on social networks, such as Facebook, Twitter and Instagram, apart from the websites of travel agencies.  For the close circle of commenters, such shares function like a recommendation from a friend.

That being the case, social media has become indispensably crucial for online travel agencies.  However, it is also a fact that the traditional marketing approaches do not create the same effect on social networks which are significant marketing tools. Therefore, you should consider more interesting methods when communicating with your potential customers through these platforms, where user involvement is intense.

Here are HotelRunner’s suggestions for you as to what you can do in this regard.

Constant communication with the customers

Communicating with your customers constantly is among the best advantages of social networks. Thanks to that, you can accompany them throughout their whole traveling process, beginning with the pre-sales phase. If you want them to include you in their next traveling plan, you should follow their posts on social media and even provide them with your suggestions, which may be quite effective. This will help ensure that you maintain an active relationship with them all the time.

The appeal of images

As you employ social media as a marketing tool, make sure not to neglect featuring visual elements like photos and videos in your tour promotions. People pay more attention to images than they do to long promotional texts. This has become even more noticeable today, with the increasing popularity of mobile devices. For instance, a scene from your tour or a photo from your hotel might communicate much more than a long promotional text would do.

Promoting your website

As you know, HotelRunner provides peerless opportunities for your agency to go online. However, if nobody knows about your website, you can hardly benefit from these opportunities. Social media can be very useful to post content from your website, inform your prospects about your website and finally make more sales.

In a nutshell, as an online travel agency you can reap significant opportunities by being more active on social networks. If you would like to carry your property online but do not know where to get started, HotelRunner is ready to help you with anything. Create your HotelRunner account without losing any time to make use of the privileges offered by the HotelRunner platform.

Rıza Kaynak

Director of Demand

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