We have left behind the days when we used to type one or two keywords in a search engine to search and choose the best page among the results. With updates by Google, users are now able to search clearly and specifically. 15 percent of Google searches consist merely of these types of phrases. Overall, these searches contain 3-4 words and are made for specific products or services, becoming increasingly popular among all searches engines, including Google in particular.
For instance, it is much more practical for users to type “hotels in Bodrum for families” rather than words or phrases like “Hotel” or “Bodrum Hotel” This is because such phrases allow users to find what they search much more quickly.
When we move from potential visitors to property owners, we see a different aspect of the subject. From the stand point of a property website, striving for traffic from this type of low-volume searches might at first glance sound like a useless strategy.
However, the big picture is actually different than what it seems to be.View Post