Managers and PR professionals of many properties are using Twitter primarily to contact customers, offer solutions for their problems, share information and developments about properties and lastly to enhance customer experience, which are all correct ways of use as we often mention on the HotelRunner blog as well. However, there is also another group you should not overlook: Journalists.
Of course we are not talking about delivering press releases to journalists through Twitter. Using this social network as a ‘direct communication’ tool with journalists might contribute to properties and brands in a way that you cannot imagine.
What should you keep in mind while communicating with press members who might mention your property in media channels they are working for? Here is the answer…View Post