You might have started hearing about it more often recently; however, corporate reputation has always been a critical issue. Having a look at giant companies of not only the past but also today, you will see that their reputation has played a major role in their success.
It would be safe to say that reputation is even more important in accommodation industry which is supposed to be in close contact with customers. Rapid circulation of information, thanks to the digital age we are experiencing today, necessitates hotels to pay particular attention to their reputation for protection and management of their reputation.
As Warren Buffet, famous businessman with 53 billion dollar wealth, once said: “It takes 20 years to build a reputation and five minutes to ruin it..”
Then, what should you do for reputation management which has been more important than ever in the age of the Internet?View Post