Cihan Coşkuntuncel
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3 factors that guests consider in their purchasing decisions
The growth of online booking systems benefits both property owners and potential guests. Property owners have the opportunity to access potential guests from all over the world by using cost-effective…
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How can you benefit from Instagram ads to promote your property?
The popular photo-sharing platform Instagram will soon be featuring ads. Although the number of countries that will be advertising on the outset will be limited, they will expand to many…
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General
How can you survive the impact of the economic crisis through loyalty programs?
The tourism industry is among the industries that global economic crises impact the most. Even if they do not have any financial problems, people from countries with the highest number…
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General
The biggest opportunity for promoting independent properties: The Internet
In the accommodation industry, where competition is tough, independent properties represent the calmer aspect of the industry. Consisting mostly of local and small-scale businesses, these properties complain that they are…
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How can your website help you about customer satisfaction?
The competition between hotels makes it indispensible for them to establish strong bonds with their guests in order to survive in the market and increase their market share through growth.…
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Online & Digital Marketing
5 tips to promote your property with a blog
A blog can be much more effective than you can imagine when it comes to promoting your property. It allows you to introduce your brand to your potential guests and…
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Online & Digital Marketing
What does the first hotel to introduce Twitter booking suggest about the sales potential of social media?
The impact of social media on customers of the accommodation industry is growing by each passing day. New generation hotel guests book mobile and online applications rather than calling the…
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Globally-renowned hotels that make difference with their loyalty programs
Currently, there is a large number of accommodation options in many places where guests travel to, which makes it difficult to build customer loyalty within the industry. Creating a loyalty…
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SEO
How much does Google Plus matter for the SEO performance of your property?
The process that is called search engine optimization (or SEO) is a combination of all online and offline techniques through which search engines scan and index websites and feature them…
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Mobile
Accommodation industry is growing with mobile devices
Each day a new report is published regarding the increase of mobile devices’ share on online bookings. Share of mobile bookings has already caught up with the Web, the most…
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