Rıza Kaynak
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SEO
The importance of receiving backlinks from other websites for agencies
Offsite search engine optimization (Offsite SEO) is a term referring to certain technical adjustments on existing page structures causing a not-directly-observable impact to ensure higher ranking of a website in…
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Facebook
Tips on a more effective Facebook marketing strategy for your property
With social networks, a new era has begun in digital marketing. It is now much easier to promote your property and strengthen your brand in the realm of Internet if…
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Social Media
How can you strengthen your customer relations through social media?
Social media has been proved to be among the most powerful marketing platforms, although it is a relatively nascent concept. Social media becomes more influential particularly in areas like the…
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General
How to claim more share in the Asian market
Various studies point to a considerable increase in the number of potential Asian guests in the recent years. Constant increase has been noted in the travel budget size allocated (up…
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How online guest comments may affect the fate of your property
The changes and developments that have taken place in Internet technologies over the last few years have transformed how potential guests use social media and their expectations from properties. They…
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Online & Digital Marketing
Which one matters more for your agency: SEO or SEM?
Some of the options in the digital marketing strategies of your online travel agency appear to stand out more visibly than others. Among these options, there is no doubt that…
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News
The creator of HotelRunner, CloudArena acquires HDN Global!
HotelRunner’s creator CloudArena has acquired HDN Global, which provides online channel management and booking engine services for hotels. With the acquisition of the market leader HDN, which has been operating…
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A new approach to use of keywords: Long tail SEO
We have left behind the days when we used to type one or two keywords in a search engine to search and choose the best page among the results. With…
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How should you select seasonal staff for your property?
The tourism industry, which keeps developing each day, does not have to rely on specific seasons for more business anymore. Businesses are busy in all seasons, while new hotels with…
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General
HotelRunner attended the EMITT Exhibition!
Providing cloud-based computing solutions for companies engaged in the accommodation industry, HotelRunner attended the 18th Annual EMITT Exhibition organized in Tüyap between January 30 and February 2. As one of…
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