General
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How can online travel agencies benefit more from customer surveys?
For online travel agencies (OTA), it is critical to drive more traffic to their website. OTAs need to reach larger groups of people to increase their website traffic and engagement…
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6 steps to create a business plan for your property
One should work elaborately and in a committed way to be successful in an industry like accommodation, where competition is fierce. In this respect, it is vital to plan your…
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Tips to increase engagement on your property’s website
Users doing online research before planning their travels can be affected by website contents in different ways as they are in the decision-making process. The recent study about ‘travel-related content…
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Yet another success story of HotelRunner: Carlton Hotel
Websites are known as the digital face of companies. The importance of websites to digital marketing of hotels is now a widely recognized fact. With their content and design, websites…
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Things to consider when placing Google AdWords ads
Internet ads are among the primary methods used by hotels to increase their online bookings. Search engine ads are also preferred by companies. At this point, Google AdWords is considered…
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5 ways to introduce your agency’s blog to more people
Many companies with a strategy on digital marketing run a corporate blog to support this strategy. Blogs are important digital channels both to connect to customers and share since content…
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Tips on sustainable digital marketing for your property
You need to be keep abreast of any developments that might concern your property to ensure a sustainable management in the tourism industry. One of the most significant requirements for…
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4 tips for a successful e-mail marketing activity for your online agency
If you are preparing a comprehensive digital marketing strategy for your online agency, e-mail marketing is among the activities you should not overlook. While e-mail marketing is one of the…
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5 hints on the changing travel habits of your customers
Travelers do not travel merely to see and visit places anymore. With stories posted on social media, they want the concept of “vacation” to include experiences addressing both their spirit,…
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The anatomy of online hotel reviews
Most of the time, potential guests first check reviews on the Internet before they decide on a hotel. This makes online reviews critical in that they have a direct impact…
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