Online & Digital Marketing
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2014 travel trends for online agencies
The travel industry is greatly affected by the fast-changing customer habits caused by advancements in technology. This ongoing change leads companies in the industry to adapt to technology and follow…
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How can content go viral?
Content marketing is among the most effective digital marketing methods you can utilize on your website or social media accounts to draw the attention of your potential guests. Enabling property…
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The effect of cultural differences on customer satisfaction in the accommodation industry
The world is getting smaller and the borders between people are disappearing each day. We are getting to know different cultures, while witnessing different lifestyles we are unfamiliar with and…
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5 mistakes in social media marketing you should not fall into
Social media is a platform where you can promote your property or online agency thoroughly and announce your services and innovations to a wide target audience. Social media marketing is…
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A technology guide for hotels wanting to be present in the digital world
The development of technology changes ways of doing business in the tourism industry, as is the case with any other industry. All methods used in the periods when technology did…
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15 hints for successful e-mail marketing
E-mail marketing is a method that offers innumerable advantages, such as increasing website traffic and sales, improving customer relations, building brand awareness and loyalty. However, the success of your e-mail…
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Should you sell airline tickets through your property’s website?
Accepting online bookings and making direct online sales are the top priority for any property wanting to increase their income. However, property executives and managers whom, while performing their day-to-day…
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Increasing your sales with the right timing on Twitter
As a popular microblog with millions of users worldwide, Twitter is a key platform to promote and market your hotel. Twitter is a pretty effective channel not only to share…
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Is Google Plus a useful marketing channel?
Having 150 million active users, of which 50 percent are daily visitors, Google Plus is among the key tools for social media marketing. Every Gmail user has a Google Plus…
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Social media optimization for your online agency
Digital marketing provides companies with many options such as social media, e-mail marketing, search engine optimization (SEO), content marketing and mobile marketing. Which tool to use and which strategy to follow…
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