Online & Digital Marketing
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The effect of mobile devices in hotel bookings
Bookings have transformed with the development of technology. The ever-improving functions of mobile devices and their increasing popularity bring about changes in the accommodation industry, just like in many other…
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Which is a more effective digital marketing tool: e-mailing or social media?
After deciding to promote your property on the Internet, you will see that there will be plenty of methods available on this end. Marketing through e-mailing, which stands out among…
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What does Google’s Hummingbird update mean for your property’s website?
Google has celebrated its 15th birthday with an update called Hummingbird, which contains significant changes for its search algorithm. Hummingbird update entirely changes a critical part of the criteria determining…
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Technological services and the technology that will increase your property’s sales
Properties that do not invest in technology fall behind in competition by each passing day. Technology has become indispensable for the accommodation industry in all aspects, from pre-booking communication with…
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9 tips for using Twitter more effectively when marketing your property
With approximately 230 millions of users, Twitter has become a key marketing medium for hotels today. Using this huge social network in the right way provides a great advantage for…
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How can you attract Chinese tourists who spend billions of dollars as they discover the world?
After the amendments to overseas travel procedures made in China, the most populous country in the world with 1,3 billion people, the number of Chinese people wanting to go on…
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Emergency plan for post-disaster property marketing
Life brings unexpected surprises at times. An unforeseen incident on an ordinary day might ruin all the plans. The best precaution for such instances is to be prepared in advance.…
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Increase your sales with the “Value Pyramid” approach
The increasing usage of Internet has gradually reduced the use of brochures and promotional hotel booklets. Hotel customers are now able to check out where they will go on the…
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Which one is better to promote your hotel: Vine or Instagram?
With the ever-advancing technology, each day a new application enters our lives. Mobile applications are constantly improving and changing, while never failing to surprise us. Applications with improved features also…
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Contest ideas to drive likes on your Facebook page
One of the key elements of the social networking realm, Facebook provides many additional benefits for property owners as well as boosting the power of communication. Thanks to the contests…
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