Online & Digital Marketing
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What you need to know about marketing hotels via e-mail
We have previously mentioned the importance of a holistic management of marketing activities for hotels planning to successfully increase direct sales while marketing online. Your website, social media management, online…
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What you can learn from next-generation guests of the world’s first Twitter-themed hotel
There are guests who would rather turn off their mobiles and computers, staying away from the digital world and enjoying serenity. However, such an idea of vacation is not at…
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What is Pinterest? How to use it for hotel marketing?
Social media is among the key marketing tools of our age. Internet’s shift towards a more social platform necessitated some industries, which have always desired to reach more potential customers,…
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What you need to know about Google Hotel Finder
The world’s most popular search engine, Google is actually more than a search engine. Google significantly serves accommodation industry as it offers numerous services that help businesses access their target…
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Do you need a blog for your hotel?
There are two priorities for hotels: Selling more rooms and selling them directly, i.e. without intermediaries. Higher profit margins achieved through direct room sales is the dream of every hotel…
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Making the most of Google in accommodation industry
Accommodation industry has always been an important industry. However, it has gained a significant momentum in the backdrop of the Internet age. No matter where they are, people benefit from…
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Tips for increasing your ranking on Tripadvisor
Today, the influence of the Internet on accommodation industry is on continuous increase. With guests planning their entire travel on the Internet, hotels are faced by enormous advantages in terms…
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How to decrease your hotel’s dependency on online travel agencies (OTAs)?
Online travel agencies are among the most effective tools to market your property. Occupancy rates, for sure, help you significantly achieve your goals. But, is it likely that you have…
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Does your mobile website comply with Google standards?
Today, when online access via mobile devices has become widespread, people use their smartphones to carry out many transactions which they used to perform only through their computers. As you…
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What does Google Analytics have to say about your potential guests?
The most ideal method to make a customer staying in your property prefers you for a second time is to ensure that this customer spends its vacation in the most…
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