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Online & Digital Marketing
How can online comments benefit your property more?
It is a known fact that guest comments for properties on the Internet affect bookings. However, a recent study carried out by TripAdvisor in 2014 reveals that positive guest comments…
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Digital marketing budget planning for hotels
In the summer season 2014, properties have already begun to develop their digital marketing budget for the next year. Properties need to determine their digital marketing strategies to achieve their…
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7 suggestions for online hotel reputation management
Regardless of your business’ scale, reputation management is one of the key elements of your brand building process. Speaking in corporate terms, reputation is the impression that a brand’s products…
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Content marketing for online travel agencies
The competition in the traditional marketing industry is now raging in the digital world as technology develops. Aiming to access their customers through the Internet, properties and agencies enter the…
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Facebook
Tips to increase your Facebook interactions
Companies focusing only on Facebook in their social media marketing efforts are having a great difficulty recently. This is because the algorithm changes applied by Facebook have disappointed companies not…
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8 tips to create videos with Vine that will attract your customers
Micro-blogging (real-time short content share) networks have entered our lives with Twitter, and now continue to exist with Vine, the fast-growing video-sharing platform. We previously introduced you to Vine, which…
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Is the future of online agencies in danger?
Metasearch sites are the increasingly growing rivals of online travel agencies today. It is possible to search simultaneously through multiple databases and search engines with websites like Kayak and Trivago.…
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What do users expect from online travel agencies?
As Internet usage has become more common, users plan their travels mostly through the virtual realm. This leads their habits to change in the decision-making process. Potential customers are more…
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