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Social Media
Common features of viral videos that will contribute to your property’s promotion
Content, the rising asset of digital media, is one of the biggest powers of digital marketing. The originality, quality and creativity of your content has a major effect on click…
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Methods to increase online agency sales with e-mail marketing
E-mail marketing is one of the most efficient and cost-effective methods you can use to introduce your online travel agency to more people and increase your sales. The e-mails you…
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Online & Digital Marketing
Basic SEO terms you need to know
SEO (Search Engine Optimization) is the most practical way to drive traffic to your website through search engines. In other words, a successful SEO will enable you to improve website traffic for…
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General
Methods to use feedback forms more effectively
Customer comments are vital for the accommodation industry. Measuring guest feedbacks is a pretty useful method to enhance hotels’ service quality and customer satisfaction. Especially the feedback forms completed by…
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Employment in the accommodation industry: What recruitment criteria should properties adopt?
According to the figures announced by World Tourism Industry (WTO), France is the highest recipient of tourists with highest with 83 million, which is followed by U.S. Spain is the…
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General
The 5 most unique hotels in the world
Every year the world’s best hotels are chosen by various sources. These hotels are chosen by taking into account a wide range of factors such as location, good food and…
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Facebook
Methods to increase organic reach on your Facebook page
Facebook, one of the most effective tools for your hotel’s social media marketing activities, holds a significant potential with over 1 billion users. However, recent analyses show that organic reach,…
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Online & Digital Marketing
2014 travel trends for online agencies
The travel industry is greatly affected by the fast-changing customer habits caused by advancements in technology. This ongoing change leads companies in the industry to adapt to technology and follow…
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How can content go viral?
Content marketing is among the most effective digital marketing methods you can utilize on your website or social media accounts to draw the attention of your potential guests. Enabling property…
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The effect of cultural differences on customer satisfaction in the accommodation industry
The world is getting smaller and the borders between people are disappearing each day. We are getting to know different cultures, while witnessing different lifestyles we are unfamiliar with and…
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