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Online & Digital Marketing
A technology guide for hotels wanting to be present in the digital world
The development of technology changes ways of doing business in the tourism industry, as is the case with any other industry. All methods used in the periods when technology did…
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15 hints for successful e-mail marketing
E-mail marketing is a method that offers innumerable advantages, such as increasing website traffic and sales, improving customer relations, building brand awareness and loyalty. However, the success of your e-mail…
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Should you sell airline tickets through your property’s website?
Accepting online bookings and making direct online sales are the top priority for any property wanting to increase their income. However, property executives and managers whom, while performing their day-to-day…
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Is Google Plus a useful marketing channel?
Having 150 million active users, of which 50 percent are daily visitors, Google Plus is among the key tools for social media marketing. Every Gmail user has a Google Plus…
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Social media optimization for your online agency
Digital marketing provides companies with many options such as social media, e-mail marketing, search engine optimization (SEO), content marketing and mobile marketing. Which tool to use and which strategy to follow…
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How is social media transforming hotel marketing?
Social media is highly crucial in that it introduces interaction among users and therefore takes marketing to an entirely new dimension. This is because a new P has been added…
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Facebook
What are the benefits of a corporate social media policy for your online agency?
The Internet is a medium where information is spread quite rapidly. When considered in terms of public relations and crisis management, it is important to provide rapid and efficient feedback…
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What do readers think about online travel agency websites?
If you have a website for your online agency, you are definitely one step ahead of your rivals when it comes to communicating with your customers effectively. Internet users follow…
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