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General
Previous month’s not-to-miss posts on HotelRunner blog
Everyday we publish articles that can be useful for accommodation industry on HotelRunner blog. You can have an access to all kinds of information from digital marketing to property management,…
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5 common features of next-generation hotel guests
Each generation is different than the preceding one. For most of us, there is a big gap between our habits and those of our parents. Besides, such gap has a…
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Online & Digital Marketing
7 important trends in hotel marketing you need to know
Probably no era witnessed such fast and radical changes in marketing trends like those in our era. The biggest problem in the past was extremely high costs despite practical methods,…
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Social Media
Turn complaints on review sites into opportunity
Ever-changing consumer habits have given great importance to any online review related to hotels, compared to how it was in the past. Whether these reviews are positive or negative has…
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Which one is more effective in hotel marketing? Instagram or Pinterest?
The number of worldwide Internet users as of 2013 is estimated to be around 2,3 billion. Facebook, which hosts almost half of the ever-increasing online population, is one of the…
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General
An emerging trend: Environment-friendly, green hotels
Our age is witnessing increasing awareness of nature and green products. People reflect this awareness to their daily life. Now, there is a new trend that has an impact on…
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Managing and planning human resources at hotels
Among the elements that set accommodation industry apart from others is the existence of direct communication between the staff and customers. Therefore, selection of each employee to take charge at…
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Mobile
How does increased use of mobile devices affect accommodation industry?
Use of smart phones is on inexplicable increase, which paves the way for significant changes in all industries, including accomodation. Today, businesses do not have the luxury of disregarding mobile…
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Online & Digital Marketing
Right timing of e-bulletin mails for more online sales
For accommodation industry, digital marketing is currently one of the most significant tools to have more of direct online reservations obtained independently from travel agencies and OTAs. Every component of…
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Should you have a paid or free Internet access at your facility?
Room sales are never the only source of income for accommodation industry. Hotels are full of various offers from which guests can benefit in return for an extra payment. However,…
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