SEO
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What does Google’s Hummingbird update mean for your property’s website?
Google has celebrated its 15th birthday with an update called Hummingbird, which contains significant changes for its search algorithm. Hummingbird update entirely changes a critical part of the criteria determining…
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Should you choose SEO or SEM for your property?
The role of ads and marketing is different on the Internet compared to the other conventional methods. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two significant must-know…
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How much does Mobile SEO matter for your property?
Lots have been written on search engine optimization (SEO) so far. Website owners tried to come up with a wide range of solutions by following the changes Google makes regarding…
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4 ways to receive more backlinks for your hotel website
Backlink, which is one of the most effective ways to receive inbound traffic for your property’s website, is a term that refers to the links to your website from others.…
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How much does Google Plus matter for the SEO performance of your property?
The process that is called search engine optimization (or SEO) is a combination of all online and offline techniques through which search engines scan and index websites and feature them…
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What replaces the lost keywords on Google Analytics?
If you are using Google’s free Analytics tool to follow the visitor statistics of your website, you must be among those who have recently noticed the interesting thing going on…
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Social media impact on search engine optimization
A short while ago, we posted an article discussing whether search engine optimization or social media is a more effective marketing method for hotels. Revealing the advantages and disadvantages of…
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Social media vs. SEO for hotel marketing
Marketing and promotion mean a lot for accommodation industry. While Internet offers numberless opportunities for professionals, its immense range of options may sometimes confuse those who do not have comprehensive…
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How to increase your sales via multi-language support?
Today it is much easier to travel all around the world. Transport has got cheaper and the Internet has made the world a smaller place. These developments, most of the…
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Importance of Search Engine Optimization (SEO) for hotels
You basically have two options to introduce your hotel to new guests on the Internet. Online ads and search engine visibility. Online ads, despite their inherent features, require allocation of…
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