We have already mentioned why e-mail marketing is an important and highly effective tool for the accommodation industry. It would also be helpful if one has knowledge of the factors that have a direct effect on the success of e-mail marketing. Otherwise, one could miss the potential of making the most out of this method in a simple way.
E-mail marketing, when managed properly, can boost the sales, while also helping reinforce brand loyalty and receive further reservations from the same customer.
One great advantage of this method, which enables direct contact with guests, is the high level of its psychological effect. E-mails you send to your guests and potential customers through permission-based marketing will sooner or later positively impact the occupancy rate of your hotel.
Here are some tips that every hotel runner and marketing officer needs to know for proper e-mail marketingView Post