Rıza Kaynak
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SEO
Social media vs. SEO for hotel marketing
Marketing and promotion mean a lot for accommodation industry. While Internet offers numberless opportunities for professionals, its immense range of options may sometimes confuse those who do not have comprehensive…
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Online & Digital Marketing
Do you need a blog for your hotel?
There are two priorities for hotels: Selling more rooms and selling them directly, i.e. without intermediaries. Higher profit margins achieved through direct room sales is the dream of every hotel…
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General
Tips for increased hotel security
Hotels serve two main purposes: offering a comfortable stay for guests and ensure security. Balance matters when it comes to measures to protect guests and their belongings. Guests want to…
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Online & Digital Marketing
Making the most of Google in accommodation industry
Accommodation industry has always been an important industry. However, it has gained a significant momentum in the backdrop of the Internet age. No matter where they are, people benefit from…
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What do guests expect from a hotel when on a business trip?
Businesspeople are always on the move. Some employees of business firms, financial organizations and banks regularly travel for the purposes of sales, new business contracts and promotion of their products.…
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Social Media
Tips for increasing your ranking on Tripadvisor
Today, the influence of the Internet on accommodation industry is on continuous increase. With guests planning their entire travel on the Internet, hotels are faced by enormous advantages in terms…
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Social Media
Use of Instagram for hotels
Founded in 2010, Instagram has in a short span of time become the beloved website of mobile users. Boasting filters that give photographs an aesthetic touch, this free-of-charge social photo-sharing…
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General
What do guests expect from a hotel when on vacation?
The Internet age we have been experiencing has changed many of our old habits. Today we complete our tasks more rapidly and practically thanks to the Internet. Online services have…
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How to decrease your hotel’s dependency on online travel agencies (OTAs)?
Online travel agencies are among the most effective tools to market your property. Occupancy rates, for sure, help you significantly achieve your goals. But, is it likely that you have…
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Website Design
What do guests expect to see on the hotel websites?
Websites, when considered as a marketing tool, are of utmost importance for any hotel regardless of their scale or concept. Being an indispensable part of marketing activities focusing on a…
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