Online & Digital Marketing
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A step-by-step guide to place ads on Facebook
Facebook is the most populous social network on the Internet with more than 1 billion users. The number of channels that provide such a wide access are only a handful.…
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What kind of boards should you create for your property on Pinterest?
The rapid growth of Pinterest, a next-generation social network, keeps stirring the attention of many industries, including the accommodation industry, where imagery matters. We have previously shared with you some…
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Things you want to know about TripConnect, the game changer feature of TripAdvisor
TripAdvisor has recently rolled out the new TripConnect feature, the game changer that challenges traditions. Thanks to this feature, independent hotels and hostels will take part in price comparisons more…
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What replaces the lost keywords on Google Analytics?
If you are using Google’s free Analytics tool to follow the visitor statistics of your website, you must be among those who have recently noticed the interesting thing going on…
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Using Vine: What can you do with a 6-second video?
We had mentioned Vine, which belongs to Twitter, and helps you create practical video content earlier. It provides you with a great advantage as it is user-friendly and enables you to…
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Mobile devices open the gateway to more last minute bookings
Last minute bookings have become more critical than ever. As people change their habits and the new, hyper-connected generation is becoming financially independent, early hotel bookings are almost on their…
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Which one matters more for guests? Prices or online reviews?
Accommodation industry is an established industry, but it can be well said that it is currently being redefined under the influence of the Internet. The criteria set by guests when…
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Tips for promoting your hotel on Instagram
In our era where images are easily created and shared, Instagram provides hotel owners with the opportunity of promoting their hotels in a different way. Since it was founded in…
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Let Carousel powered by Google take your property one step further
When Google was founded in 1998, it was only a search engine. 5 years later, in 2003, it launched its advertising service. It was followed by many other Google services,…
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Check your OTA strategy for hotel marketing once again
In our digital era, the influence of online travel agencies, or popularly OTAs, is significantly increasing. On the one hand, some refer to the problems they experience as part of…
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