Social Media
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How can you take advantage of Youtube for marketing your hotel?
Social networks have radically changed our Internet usage habits. Millions of people across the world first check social networking sites when they need to get information about something. Companies and…
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6 crucial social media strategies for the accommodation industry
Technology is developing day by day. The number of people who can take advantage of the Internet independent from time and space is increasing thanks to this rapid development. These…
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The developing technology and the position of travel agencies
Travel agencies occupy a crucial position in the accommodation industry. Contributing to a large majority of hotel and tour bookings, the agencies still remain quite important. But, will it be…
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Finding the most effective social network to promote your property
There are a wide range of social networks you can use to promote your property, such as Facebook, Twitter, Instagram, Pinterest, Youtube and LinkedIn. With their increasing number of users…
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Can social media become an effective marketing channel for luxury hotels, as well?
In our digital era, many effective channels of promotion have emerged. One of them, social media, has made it much easier to access your guests as it allows you to…
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How can your online travel agency benefit from Twitter?
According to the research on social media, Twitter is among the most rapidly growing social networks today. This platform, where you can post your messages within a 140-character limit as…
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The 5 essentials for video marketing
Recently, a new way of advertising has emerged, surpassing the published means of advertising: video. Videos are the most-preffered methods of advertising today since they provide great opportunities as an…
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How to build guest loyalty in the digital era
Guest loyalty basically means ensuring that the same guests will choose your property for multiple times. In our era, traditional marketing methods have changed and commercial enterprises and advertisements have shifted…
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Which is a more effective digital marketing tool: e-mailing or social media?
After deciding to promote your property on the Internet, you will see that there will be plenty of methods available on this end. Marketing through e-mailing, which stands out among…
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What does Google’s Hummingbird update mean for your property’s website?
Google has celebrated its 15th birthday with an update called Hummingbird, which contains significant changes for its search algorithm. Hummingbird update entirely changes a critical part of the criteria determining…
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