Cihan Coşkuntuncel
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How is social media transforming hotel marketing?
Social media is highly crucial in that it introduces interaction among users and therefore takes marketing to an entirely new dimension. This is because a new P has been added…
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The most significant travel technology trends for 2014
The innovations in today’s travel technology have the potential of breaking ground. Besides, travel agencies in our era have access to more interesting and abundant sources than ever in the…
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Online & Digital Marketing
How can online comments benefit your property more?
It is a known fact that guest comments for properties on the Internet affect bookings. However, a recent study carried out by TripAdvisor in 2014 reveals that positive guest comments…
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8 tips to create videos with Vine that will attract your customers
Micro-blogging (real-time short content share) networks have entered our lives with Twitter, and now continue to exist with Vine, the fast-growing video-sharing platform. We previously introduced you to Vine, which…
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Facebook
How do online travel agencies increase their sales with social promotions?
Social promotion applications are promotion models which benefit both your agency and your customers. The underlying goal of social media marketing strategies is to make users like, comment on or…
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How to get ahead in property promotion with e-mails
Planning successful marketing activities for properties in the digital platform requires using each and every marketing channel actively. Considering that there are potential guests anytime and anywhere in the Internet, it…
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The benefits of online travel agencies
Just like many companies engaged in online marketing, online travel agencies (OTA) also take advantage of benefits provided by digital marketing. Having the chance to access their target audience directly…
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4 ways to attract guests to your property during Ramadan
In the past few years, Ramadan coincides with summer, which requires properties to make some special preparations for this month. As Ramadan is the month of fasting, foreigners want to…
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Online & Digital Marketing
Create more impressive videos for your property in 3 steps
In our era, innumerable properties use videos as a promotion and marketing tool. There are various options from cell phone shootings to air shootings with drone to do this. Some…
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Mobile
Is your agency ready for the industry’s future?
What is awaiting the travel industry in the future? Considering the last decade, we have observed that public relations and marketing approaches have changed along with technology and consumer habits.…
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