Rıza Kaynak
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Can social media become an effective marketing channel for luxury hotels, as well?
In our digital era, many effective channels of promotion have emerged. One of them, social media, has made it much easier to access your guests as it allows you to…
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Social Media
How to build guest loyalty in the digital era
Guest loyalty basically means ensuring that the same guests will choose your property for multiple times. In our era, traditional marketing methods have changed and commercial enterprises and advertisements have shifted…
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Online & Digital Marketing
Can Google’s Hummingbird update increase your sales?
As the search habits of users change, it is only natural for search engines to modify their algorithms to keep pace. A large majority of users now include more words,…
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Mobile
The effect of mobile devices in hotel bookings
Bookings have transformed with the development of technology. The ever-improving functions of mobile devices and their increasing popularity bring about changes in the accommodation industry, just like in many other…
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Online & Digital Marketing
Which is a more effective digital marketing tool: e-mailing or social media?
After deciding to promote your property on the Internet, you will see that there will be plenty of methods available on this end. Marketing through e-mailing, which stands out among…
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General
Tips to enrich your menu with healthier options
The ever-changing world brings about developments and changes almost in all industries. Changes in food industry are also among these. Reducing carbohydrates in meals is becoming increasingly appreciated all over…
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Technological services and the technology that will increase your property’s sales
Properties that do not invest in technology fall behind in competition by each passing day. Technology has become indispensable for the accommodation industry in all aspects, from pre-booking communication with…
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Social Media
9 tips for using Twitter more effectively when marketing your property
With approximately 230 millions of users, Twitter has become a key marketing medium for hotels today. Using this huge social network in the right way provides a great advantage for…
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Increase your sales with the “Value Pyramid” approach
The increasing usage of Internet has gradually reduced the use of brochures and promotional hotel booklets. Hotel customers are now able to check out where they will go on the…
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Which one is better to promote your hotel: Vine or Instagram?
With the ever-advancing technology, each day a new application enters our lives. Mobile applications are constantly improving and changing, while never failing to surprise us. Applications with improved features also…
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