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General
The biggest opportunity for promoting independent properties: The Internet
In the accommodation industry, where competition is tough, independent properties represent the calmer aspect of the industry. Consisting mostly of local and small-scale businesses, these properties complain that they are…
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Is it possible to increase sales by offering free-of-charge breakfast?
Most people, especially those living in large cities and seeking optimal time management, just skip breakfast and have a snack at the office or on their way to work instead.…
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How can your website help you about customer satisfaction?
The competition between hotels makes it indispensible for them to establish strong bonds with their guests in order to survive in the market and increase their market share through growth.…
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Mobile
What should you do to not miss last-minute bookings?
The role of the Internet and especially the role of smart mobile devices in hotel bookings have been growing at fast pace in recent years. Research shows that every year…
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General
What does Pinterest’s new feature “Place Pin” mean for your property?
Pinterest’s role in hotel marketing is getting bigger. Previously, we mentioned Pinterest, which offers peerless methods for you to promote your hotel with its most vivid images. In case you…
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Social Media
5 tips to promote your property with a blog
A blog can be much more effective than you can imagine when it comes to promoting your property. It allows you to introduce your brand to your potential guests and…
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Comfort and security have the priority in next-gen hotel technologies
Magnetic room keys, which were not common a decade ago, have become almost a standard now. It is also almost impossible to find a three-star or a higher class hotel…
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Let Instagram promote your hotel
It is not possible to express certain things with words or texts. Those things should be seen instead. Instagram is one of the most effective social media tools you can…
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Social Media
What does the first hotel to introduce Twitter booking suggest about the sales potential of social media?
The impact of social media on customers of the accommodation industry is growing by each passing day. New generation hotel guests book mobile and online applications rather than calling the…
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Globally-renowned hotels that make difference with their loyalty programs
Currently, there is a large number of accommodation options in many places where guests travel to, which makes it difficult to build customer loyalty within the industry. Creating a loyalty…
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