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General
The role of your staff in reputation management for your property
For properties that are operating in the accommodation industry, reputation management is not limited to popular hotel reviews websites only. Your potential customers are able to access numerous articles on…
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Online & Digital Marketing
How to use Pinterest for your hotel and how to measure its impact
Founded only 3 years ago, Pinterest has reached more than 70 million users and has quickly become an influential social media channel. Providing not-to-miss offers for the accommodation industry in…
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Website Design
How to attract the distinguished guests of the digital era
We are living in a digital era and it is not surprising to see that the accommodation industry is affected by it the most. All details, from travel planning to…
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Facebook
A step-by-step guide to place ads on Facebook
Facebook is the most populous social network on the Internet with more than 1 billion users. The number of channels that provide such a wide access are only a handful.…
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Do you need a loyalty program for your facility?
Which factors have an impact on the decision of a guest when he/she chooses a hotel? The answer to this question only is enough to occupy the whole page. Then…
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Social Media
What kind of boards should you create for your property on Pinterest?
The rapid growth of Pinterest, a next-generation social network, keeps stirring the attention of many industries, including the accommodation industry, where imagery matters. We have previously shared with you some…
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Things you want to know about TripConnect, the game changer feature of TripAdvisor
TripAdvisor has recently rolled out the new TripConnect feature, the game changer that challenges traditions. Thanks to this feature, independent hotels and hostels will take part in price comparisons more…
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General
What replaces the lost keywords on Google Analytics?
If you are using Google’s free Analytics tool to follow the visitor statistics of your website, you must be among those who have recently noticed the interesting thing going on…
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Online & Digital Marketing
Using Vine: What can you do with a 6-second video?
We had mentioned Vine, which belongs to Twitter, and helps you create practical video content earlier. It provides you with a great advantage as it is user-friendly and enables you to…
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Mobile
Mobile devices open the gateway to more last minute bookings
Last minute bookings have become more critical than ever. As people change their habits and the new, hyper-connected generation is becoming financially independent, early hotel bookings are almost on their…
