Cihan Coşkuntuncel
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How to determine your hotel’s 2015 budget
Following a successful summer season, properties are gradually building their marketing strategies and allocating their budgets for the upcoming year. During budget planning periods, a wide range of ideas are suggested…
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Online & Digital Marketing
The benefits of online presence for travel agencies
The digital world offers innumerable opportunities for businesses in any industry. Companies using the Internet effectively and efficiently are increasing in number each day. Tourism is one of the industries…
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The hidden profit generators for touristic properties: Blogs
Although being a blogger is known to be an individual effort a touristic property can make money from its blog. You can create blogs to make money, while enhancing your property’s revenue…
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Website Design
Tips for directing potential guests to purchase on your website
Call-to-action buttons (CTA) make it possible for you to lead your potential customers to purchase or fill forms through the links you feature on your website. These buttons can either…
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Storytellers are the wizards of digital marketing
In our era, marketing has become almost completely an emotional way of communication. It used to be fine when you just focused on your target group’s needs to deliver your message.…
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Facebook
Tips to create striking posts on different social networks
Social media has now proven to be as one of the most effective marketing tools of our era. Properties that are active on social media, which is critical especially for the…
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General
Key factors influencing the preferences of luxury hotel guests
It may not always be easy for hotel guests to decide on which property to stay at, and the decision can become even tougher when it comes to luxury hotels.…
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SEO
Why might your agency’s website rank dropped in Google?
Everything is okay with your online agency’s website and you receive very positive return rates from the comments about you. You are being followed and your posts are shared on…
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Social Media
How can you manage your online agency’s reputation?
In our era, many consumers spend a considerable amount of time on the Internet and social platforms. Companies adapting themselves to this are actively present on the Internet and social…
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Online & Digital Marketing
A new success formula: The 80 / 20 rule
In our era, the impact of social media and Internet on the travel and accommodation industry is beyond dispute. In this context, while securing their position, these popular channels may…
