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Online & Digital Marketing
How to determine your hotel’s 2015 budget
Following a successful summer season, properties are gradually building their marketing strategies and allocating their budgets for the upcoming year. During budget planning periods, a wide range of ideas are suggested…
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SEO
Is SEO a lost cause for hotels?
Hotel websites used to rank in the top results of search engines. Recently, however, we encounter websites of various agencies, rather than hotels, in tourism-related search results. While digital marketing…
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The benefits of online presence for travel agencies
The digital world offers innumerable opportunities for businesses in any industry. Companies using the Internet effectively and efficiently are increasing in number each day. Tourism is one of the industries…
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Social Media
The hidden profit generators for touristic properties: Blogs
Although being a blogger is known to be an individual effort a touristic property can make money from its blog. You can create blogs to make money, while enhancing your property’s revenue…
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Website Design
Tips for directing potential guests to purchase on your website
Call-to-action buttons (CTA) make it possible for you to lead your potential customers to purchase or fill forms through the links you feature on your website. These buttons can either…
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Online & Digital Marketing
How can Instagram’s colorful nature benefit your agency?
Did you know that Instagram is a major marketplace for the tourism industry? Instagram is quite popular with its colorful environment where experiences are shared through photos. Therefore, it has an important potential for…
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Storytellers are the wizards of digital marketing
In our era, marketing has become almost completely an emotional way of communication. It used to be fine when you just focused on your target group’s needs to deliver your message.…
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Facebook
Tips to create striking posts on different social networks
Social media has now proven to be as one of the most effective marketing tools of our era. Properties that are active on social media, which is critical especially for the…
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General
Key factors influencing the preferences of luxury hotel guests
It may not always be easy for hotel guests to decide on which property to stay at, and the decision can become even tougher when it comes to luxury hotels.…
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General
How to grow your property with growth hacking
If you are trying various marketing methods but can’t reap the results you expect, maybe it is time for you to try the trending Growth Hacking methods. With the most…
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