More than 3 billion people all around the world are using social media tools to not only communicate with their friends and family but also engage with brands and businesses. One of the most powerful social media platforms in the world, Facebook is a great tool to promote your property, meaning that you can interact with more potential guests.
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Do the users following your hotel’s Facebook page contribute to your posts? Your followers need to like, share and comment on your posts if you want your hotel to succeed in social media marketing. Thanks to this engagement, you can access more potential customers, enhance your hotel’s brand image and build new different connections.
Well, it will be challenging to drive your followers yet it is not impossible. To facilitate this engagement, you must first take steps to create a pool of followers who enjoy following and interacting with your property. As HotelRunner, we have compiled the tips that might work well for you in this.
View Post content, engagement, Facebook followers, Facebook posts, hotel marketing, property marketing
In addition to helping users communicate with each other, social media brings digital marketing activities of companies into a whole new dimension, therefore becoming one of the most essential marketing channels of our era.
Studies show that there are over 2.5 billion Internet users across the world. 1.8 billion of these maintain an account on at least one social media network. Using social media when promoting your hotel and property stands out as the most effective method, considering this data.
What can you do for your property to be distinguished and stand out as part of social media promotion of your hotel? As HotelRunner, we have compiled 6 different tips that will help you stand out on social media.
View Post digital marketing, hotel promotion, hotelrunner, promotion on social media, social media marketing
Technology transforms all the business methods in the travel and accommodation industry just like the changes it brings in all other fields. The most significant contribution of the Internet to the accommodation industry is observed in the online sales and digital marketing activities. Considering that there are up to 3 billion Internet users in the world, it becomes more evident that the hotels and agencies willing to access their target audience has to be present in the online realm.
HotelRunner also aims to move all the properties and travel agencies to the Internet, enhance their recognition across the global market as well as boost their profitability by helping them reach more customers.
In the HotelRunner platform, accommodation properties and travel agencies can create and manage their custom online content quite easily. It enables the hotels to manage all the customers and rooms through one system and accept bookings from hundreds of online channels, while helping agencies access thousands of hotels. Thanks to HotelRunner, it is possible to manage any digital platform like a social network or blog through a single system.
Let’s have a closer look into all these services and advantages offered by HotelRunner for properties and agencies.
View Post accommodation industry, channel manager, digital platform, hotel booking, hotelrunner, online agency, online booking, payment options, sales channel, social media integration, travel industry
Facebook is among the most effective social networks you can use to promote your hotel and enhance your brand recognition. Being among the oldest social media platforms, Facebook is practical in terms of posting on and following and has more users than other social media platforms. These features of Facebook can make your hotel’s social media marketing activity more active.
However, it is not enough alone to have a Facebook page for your hotel to benefit from all advantages of this network. To make your Facebook page more effective, you need to determine a number of strategies. At this point, every brand has their own methods. You may also take into account some points when preparing your Facebook posts to increase your brand recognition and reach your target audience. Here are tips to increase the effectiveness of your Facebook page…
View Post being active on Facebook, being effective on Facebook, brand promotion on Facebook, bringing engagement on Facebook, digital marketing, Facebook page, Facebook pages, hote promotion, hotel management, promotional activities for hotels
Social media has become a significant marketing channel for all businesses today. In our era, innumerable businesses from all over the world use social media to introduce their business and brand as well as communicate with their potential guests.
This leads the brands to compete with each other on social media. In particular, the messages of companies operating in a similar area might be less visible if they are present on the same social network targeting the same audience.
However, social media provides you with a solution for this. Hashtags. What is a hashtag and how can it contribute to your online agency’s visibility on social media?
View Post hashtag, online and dijital marketing, social media marketing
Social media has now proven to be as one of the most effective marketing tools of our era. Properties that are active on social media, which is critical especially for the tourism industry, need to have a “competitive advantage”.
However, one should note that each social network has different features. Therefore you should share original content in line with the specialties of each social network for your property to gain “competitive advantage” on social media. Different content posted on different social networks draws the attention of your potential and existing guests, and increases your interaction with them.
Based on recent studies, HotelRunner provides you with the tips to stand out on Twitter, LinkedIn and Facebook with your posts.
View Post online marketing, original content, sharing on social media, social media
Visitor comments and preferences in various sites now matter for Internet users planning their travel. Social media comments are valuable sources of information for users wanting to obtain information about the property they will stay at or the airline they will travel with.
Therefore, social media is a crucial marketing channel for online travel agencies. Regarding their user potential, social media platforms can help online agencies to access potential customers. As HotelRunner, we have compiled the points where online agencies can benefit from social media effectively.
View Post customer relations, interaction, online travel agency, posting, social media marketing, social media platform, social network
Social media provides tourism firms with opportunities both to come up with new ideas and receive feedbacks from their customers. Facebook is undoubtedly one of the most effective social media platforms. People have more freedom on Facebook than other social media networks therefore users and brands can express themselves better on it. Facebook, where you can share photo albums and create your content freely with unlimited characters, is a key channel for your hotel’s digital marketing.
As a general trend in the industry, you should acknowledge that customers believe more in what they see then what they read. Therefore, it is critical to make use of images to build trust, especially in the tourism industry. Facebook supports hotels especially in terms of sharing images. You may feature as many as photos with any features on your Facebook page. Do you take enough advantage of the impact of images on your hotel’s Facebook page? Here are tips for visual content to make your Facebook page more impressive.
View Post content, creating visuals, digital marketing, Facebook, social media, visual storytelling
Social media is a significant digital marketing tool to turn your existing customers into loyal ones, connect with your potential guests and increase your online agency’s sales. Therefore, you should interact with your followers through your online agency’s Facebook page. In other words, you should ensure that your posts draw attention and interest, thus they are liked and shared as well as commented on.
Do those who ’like’ your Facebook posts express only their ‘like’? Isn’t it possible that the ‘liked posts’ also indicate that your product/service is supported and recommended? According to social media experts, the ‘likes’, ‘comments’ and ‘reshares’ that seem to be unimportant actually reflect more and they create a connection between the “posts” and the users “resharing” them.
HotelRunner has evaluated the content that increases your engagement with users and results with a higher number of posts on Facebook.
View Post digital marketing, Facebook, increasing engagement, increasing engagement on Facebook, interaction with Facebook users, methods to interact with Facebook users, online marketing, social media marketing
