Online & Digital Marketing
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3 crucial elements that affect the booking decisions of guests
Making decisions on where to stay at has now become more difficult for guests than it used to be. Currently, there are more alternatives in many locations and they want…
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The travelling habits of the new generation
Societies change constantly and each new generation has different traits than the previous one. In our era, we can include the young population between the ages 18-30 in a separate…
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Can social media become an effective marketing channel for luxury hotels, as well?
In our digital era, many effective channels of promotion have emerged. One of them, social media, has made it much easier to access your guests as it allows you to…
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How can your online travel agency benefit from Twitter?
According to the research on social media, Twitter is among the most rapidly growing social networks today. This platform, where you can post your messages within a 140-character limit as…
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The 5 essentials for video marketing
Recently, a new way of advertising has emerged, surpassing the published means of advertising: video. Videos are the most-preffered methods of advertising today since they provide great opportunities as an…
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How to build guest loyalty in the digital era
Guest loyalty basically means ensuring that the same guests will choose your property for multiple times. In our era, traditional marketing methods have changed and commercial enterprises and advertisements have shifted…
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How does the development of the mobile world effect your property?
Users are attracted to the ease of use provided by mobile devices such as smart phones and tablets. In 2012 and 2013 only, the number of mobile device users doubled…
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Can Google’s Hummingbird update increase your sales?
As the search habits of users change, it is only natural for search engines to modify their algorithms to keep pace. A large majority of users now include more words,…
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How will 2014 turn out to be for your property?
We left behind 2013. And 2014 has already started to hint that it will be different than the previous year. The accommodation industry will probably have to act more swiftly…
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Internet is the primary source of reference for the travel plans of Turkish guests
In the last couple of years the advantages provided by the Internet have radically transformed the accommodation industry all over the world. Slowly abandoning traditional channels of promotion, marketing and…
